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Spring Cleaning for Your Corporate Gifting & Incentive Program

4/11/2018

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For many companies, the majority of client gifting takes place during the holidays. Spring is a great time to evaluate what went wrong, what went right, and consider how to improve your processes going forward.
Is there a better way to organize your corporate gifting and incentive program? Can you streamline some of your processes? Can you improve tracking?  Would your employees like a larger selection of gifts to send to their clients? These are great questions and we can offer some solutions for you.
​7 Ways To Improve Gifting in 2018:
  1. Gifting software can help streamline your process
Givenly’s technology will help organize all your vendors, contacts, and employees in one platform, enable access to a curated online store for your organization, and automate some or all of your gifting and incentive programs.  You are also equipped with the tools to track your personal and enterprise gifting activity and expenditure, and easily export this consolidated information into a spreadsheet for auditing and accounting purposes.
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In addition,  
corporate gifting technology allows you to:
  • Easily send one quick gift or schedule multiple gifts to be sent in an automated fashion throughout the year.
  • Manage the gifting program on one centralized dashboard by importing all your client contacts via CSV onto the platform or via a direct CRM integration with your company’s systems.
  • Allows all your employees to access the same platform to take care of all their gifting.
  • Enables you to implement streamlined and automated gifting and incentive programs such as Referral Thank Yous, Customer Loyalty or Employee Reward Programs.
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         2.  Offload the logistics nightmare
Are you concerned about gifts not arriving at the right time or at the right location? When you outsource your gifting program to a third party, all the fulfillment and address verification is handled for you.  Gifts are shipped directly from the vendors to your clients so you don’t have to lift a finger to organize shipping and delivery. With Givenly, you can also track all the gifts and receive notifications when they’re delivered so you can stay on top of all your gifting activities.

         3.  Control your payment methods
Givenly’s platform offers the option to pay for all the gifts with one corporate credit card or have each gift sender choose an individual payment method for ultimate convenience.

        4.   Schedule all your gifts at once
You can schedule an entire year’s worth of gifts in just a few minutes by using a corporate gifting solution.
Whether it’s a standard holiday or special occasion, such as a birthday, you can rest assured that everything is lined up way ahead of time!

        5.    Brand and personalize your gifts
Some corporate gift solutions, such as Givenly, offer custom gift programs that brand, warehouse, and ship all the gifts so you don’t have to worry about the logistics. You can also customize the messaging to deliver a personalized experience to your clients.

       6.    Stay within budget
Want to make sure every gift that your employees send out is within the stipulated budget and compliant with company or industry regulations? The Givenly corporate gifting platform allows admin controls to place limits on gifting amounts per employee, per division, or per client.

       7.   Keep track of your historical gifting activities
All your gifting activities are recorded in one centralized dashboard so you no longer have to wonder what you have sent to each client in the past. In addition, the information can be easily exported for accounting and auditing purposes, making year-end reviews a breeze. Your accountants will appreciate the organization so much, they may actually send you a gift!

Corporate gifting doesn’t have to be complicated.
Givenly is designed to save you hours of work and a ton of headaches.
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Spring is the time to get out of the old and into the new - so contact us today at 1-800-579-3079 to talk about an enterprise solution for your business.

You can also fill out this gifting survey and we will reply to you within 48 hours to help streamline your corporate gifting program.

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Stand Out By Gifting Outside the Holidays

4/2/2018

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When it comes to sending gifts to clients, most companies do so during the holiday season.

However, if you have been on the receiving end, you probably noticed that you were flooded with gifts during the holiday season and could barely tell which one came from whom.

If your customers don’t even know a gift is from you, doesn’t that defeat the purpose of sending one?


 The Benefits of Gift Gifting

​Relationships are vital in business. Client gifting is a great way to show your customers that you value their business and your relationship with them. In addition, a thoughtful gift sent at the right time can help you stand out from your competitors, stay top of mind, and cultivate loyalty that’ll help increase customer lifetime value.

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How to Get the Most out of Corporate Gifting
While your clients are receiving a slew of generic gifts from vendors and suppliers, how can you cut through the clutter and make your gifts go one step further?

Thoughtfulness goes a long way in corporate gifting. Here are a few ways to get the most out of it:
  • Send gifts that are in alignment with your client’s corporate culture.
  • Be mindful of the corporate gifting parameters of each of your clients.
  • Choose gifts that employees would find valuable in their work environment.
  • Select items that cater to the employees’ demographics and preferences.
  • Gift unique items that are timely and reflect your brand personality.

You can further stand out by sending gifts outside of the holiday season. When your gift is the only one on the recipient’s desks, you are bound to get noticed.

In addition, gifts tend to be more meaningful to the recipients when they celebrate a particular event in their lives. Leverage this emotional association to help your brand become memorable to your clients.


Here are some ideas for sending gifts to your clients outside the holiday season:
  • Industry, culture, or other specific occasions (e.g., Administrative Professionals' Day).
  • Milestones that represent a significant time in the recipient’s career or a specific occasion that marks your relationship with the client. 
  • On-the-spot gifting when you meet a new client contact or celebrate a special achievement, such as signing a contract for a new project.
  • Birthdays, Mother’s Day, Father’s Day, relevant religious holidays, and other occasions that are significant to your clients.

The challenge with gifting outside of the holiday season is to keep track of all the occasions to send gifts.

For example, sending gifts on birthdays or occasions of specific significance to a client contact is a great idea, but how can you manage all the different dates on which the gifts need to go out?

Thankfully, you don’t have to manually track and arrange everything.
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With Givenly, you can select and schedule all the customized gifts to send to your clients in a matter of minutes so you don’t have to worry about missing out on special occasions. Fill out this short survey and we can help you start a birthday or anniversary program for your clients. 


Sources:
http://www.ukcorporategifts.co.uk/blog/the-role-of-corporate-gifts-in-modern-marketing
https://www.halo.com/data/default/content/promotional-marketing/Corporate-Gift-Giving-Guide.pdf ​


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    The Givenly Gift Story

    What Is Givenly? 

    Givenly is an enterprise solution for corporate gifting & incentive programs. Our innovative technology & service helps to streamline and automate your gifting by creating a central online catalog with many features to help you stay organized and company compliant.  You save money and time, so you can focus on building stronger relationships with your clients. 

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