Branding has become essential to the success of your company. In your budget, you had to find resources for social media, PR and marketing. Perhaps, you thought Twitter was just a bird watching site and PR was a social game like Pokemon GO.
Turns out, PR is key to getting your company out there, whether it is via media lists or participating to endless networking events.
But, have you thought about corporate gifting as a PR strategy? Not only for your clients (or prospects), but also for your employees.
It would save you the headache of compiling lists, following up with calls and being constantly redirected to voicemails. Through gifts, your brand will become more than a name of a pen or a logo on your business cards.
Sending gifts to your clients will ensure they don’t forget you. Imagine their surprise when they receive a wrapped package with a nice bow. Can you see the childish enthusiasm on their faces? They will apply the same enthusiasm when doing business with you.
If they are a prospective client, they will contact you, intrigued by your gesture. If they are already your clients, they will acknowledge your appreciation and contact you for future business.
Your employees are a different story. You don’t need to send them a corporate gift to court them: you need a gift to keep them happy at work. They are already participating in your cause, but you need to engage them. Every once in awhile, boost their enthusiasm with a gift.
PR strategies help your company prosper and rise above all competition. Corporate gifts are a tool to reach your goals faster and in a unique way. Remember: happy clients and happy employees is the recipe for success.
By Gaia Zol