Trusted personal relationships are important in business because they help you weather the bad times with your customers.
Trusted personal relationships are important in business because they help you weather the bad times with your customers. Think about if you visit a restaurant that has great food and service. Wouldn't you tend to frequent this restaurant more because of your wonderful experience?
Now, unfortunately, after having a good experience a few times, the next time you visit the food isn't well made and the service is poor. You're less likely to visit this restaurant again anytime soon, right?
I came across a great article on "Inc." - How to Build Personal Relationships with Customers - that highlights the benefits of such relationships and how you can build them. Two suggestions it makes are to 'Reward Your Customers' and to 'Start Small and Emphasize the Human Touch'. And that's the foundation of what we believe at Givenly and how our service benefits our customers. Wouldn't you say it's worth the investment?
By Aditya Burman