The first reaction you likely will experience is pure surprise when the courier or mail room attendant drops it on your desk, followed almost immediately by a subtle curiosity to know what’s inside.
Regardless of what’s inside the box, if the sender’s intent was to grab your attention – they already won half the battle. Perhaps, even, they had sent emails and maybe even mailers to your office previously, only to succumb to the realization that it was not enough to momentarily capture your focus.
Upon opening the box, that is when they have a chance to emotionally appeal to you and promote their goodwill. Perhaps they had sent you a small treat, such as candies or a box of chocolates…or even a gourmet gift box with wine? Maybe it was a scented candle with their firm’s branding on it. Either way, a pleasant surprise, and gesture can instantly brighten someone’s day.
Now your next inclination is to reach for the notecard, postcard, flyer, etc. (always nice to include a photo), or whatever accompanies the gift so that you can determine who sent the nice gift and why. BOOM!
They grabbed your attention. They made you feel something pleasant. You read their message. You may have even FELT something pleasant reading their message and chomping down on the gourmet chocolates they sent. The point is – they delivered their message to you and had your undivided attention!
This is why Gift Marketing is so undeniably effective. It is attention-grabbing, often appreciated, and delivers your message with a high degree of success.
Givenly.com builds and executes these types of marketing programs for you. You tell us what you want, or we suggest it for you, we load it into your gift catalog, and you can fire away with a click of the mouse!
As an example, we designed a program for a large data center. The client wanted to attract the attention of technology professionals within the Chicagoland area. They sent only 80 targeted gifts and roped in an $800 million client. A 2000%+ return on their investment.!
If you are looking for similar returns on your marketing dollars, feel free to contact us at firstname.lastname@example.org for a no obligation consultation. We are here to serve you!