The "2019 Business Gift Satisfaction" report by Knack surveyed 1049 individuals who had received a business gift within the last year and revealed that over 70% of respondents experienced negative feelings, at least once, after receiving a gift from an outside business. So, if you’re thinking of sending a gift, read on to discover four gift giving mistakes you should avoid, so that your recipients will have the best possible experience.
1. Don’t be thoughtless
Of the people surveyed, 28% experienced negative feelings about the gift they received because it was clear the giver didn’t put much thought into the gift. Those ubiquitous tins of popcorn lying around the office don’t exactly inspire whoops of joy and gratitude. Think about the individual or team receiving the gift. What would they really enjoy? For example, with the holidays arriving soon, consider giving different chocolates from around the world, so that people can share and compare. Or, if they’ve celebrated a major milestone recently, perhaps the gift can be a celebratory bottle of champagne or a commemorative plaque to hang on the wall.
2. Don’t be cheap
3. Don’t be generic
4. Don’t be boring
Knack's "Business Gift Satisfaction" report