People appreciate receiving gifts from friends and family, especially when the gift comes unexpectedly. The same mechanism is present in the B2B and B2C market as well. The professional relationships of today are often relegated to exist in the realm of emails, social media, and the occasional phone call, if at all. Now more than ever, people appreciate the personal touch. And this doesn’t apply just to customers, rather the entire business ecosystem of partners, suppliers, employees, sales people, etc.
Knowing a contact’s birthday or other special event such as their anniversary, birthday of their spouse or significant other, or special cultural holiday if they are foreign born, can show this person that you are thinking about them throughout the entire year! These types of personal touches not only set your gift apart from other, but they keep you and your business top of mind with your contact. Doing this on a regular basis is sure to increase the propensity of your contact talking about you and your business to others. 84% of consumers say they either completely or somewhat trust recommendations from family and friends about products – making these recommendations the information source ranked highest for trustworthiness according to Nielsen.
So get out there and show your business network they are worth more than a $ sign, that you truly care. This, in turn, will immeasurably help your business grow and prosper!