Corporate gifting has long been an established etiquette, especially during the holidays and at the end of the year. It’s a way to say “Thank you for your business,” just as much as reminding your customers that you care about them. Now, beyond being just a feel-good activity, studies show that corporate gifting can actually contribute to your bottom line.
There is a potential downside to giving a gift: be thoughtful with your selection. Remember, during the holidays, your client’s office will probably be filled with food. The more unique and careful you can be in selecting a gift, the more it will be appreciated and discussed around the water cooler.
Of course,it’s hard to go wrong with food, and if you take the time to be a little more clever, you can really wow your audience. For example, a gift that is engraved or personalized, such as a picture frame, can be used to frame a photo from a recent team event and ensure that your gift is seen daily. It may take a little more time to select a unique gift, but you won’t regret it when the time comes to renew a contract or a license!
And remember: gifting is not just for the holidays! Another way to stand out is to surprise and delight your client with an unexpected gift. Simply thanking your customers for their business with a nicely worded note and a well-chosen gift can elevate your position in your client’s eyes, taking them out of their day-to-day and making them feel special. Based on the findings of this survey, corporate gifting is truly good for business.
Knack's "Business Gift Satisfaction" report